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    Artist, Designer, Programmer. Not necessarily in that order See below for more information ( scroll down )

    “ Daniel Brown's work changes the way we look at and engage with digital imagery. It is technically innovative and emotionally engaging, but also gives us an extraordinary amount of freedom in the way we experience it ”

    Jonathan Ive, Head of Design, Apple Computer.

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    Projects completed for :

    Open Data Institute / Digital Catapult, William Gibson / Orion, Disegno, Denver Art Museum, Four Seasons Hotels, D'Arcy Thompson Museum, Selfridges & Co, Lady Gaga (for Nick Knight), Le Printemps Paris (NK), Mulberry, Royal Society for the Arts (RSA), Lovebytes, Kanye West, Victoria & Albert Museum (V&A), Conran Architects / W Hotels, Park Hotels, Amaze PLC, Design4Science / Wellcome Foundation, Nick Knight / SHOWstudio, BBC / MagneticNorth, Sony / PlayStation, Visionaire, onedotzero, Warp Records, Saatchi and Saatchi, IDEO / Vodafone, Hi-Res! / TBWA, MTV, POP Magazine, Dazed and Confused, Hello Kitty / Sanrio, Private Commission.
    Artist, designer, programmer*

    *Not necessarily in that order
    (1) Daniel Brown is a creative-technologist, working in the fields of generative and interactive design and art. With a background in programming and user experience design, Daniel combines this with traditional aesthetics-focused creative direction, creating apps, websites & installations for luxury brands and public and private artworks.
    (2) Since 1999, Daniel has been chosen by Internet Business Magazine as one of the top 10 internet designers; was one of Creative Review's 'Stars of the New Millennium'; and more recently featured in The Barbican’s touring Digital Revolutions exhibition (2014) and The New York Cooper Hewitt Design Triennial (2016). His work for Nick Knight can be seen on Apple's 'Thirty Years of Mac' documentary / commercials.
    (3) He has been acknowledged as a pioneer in the new media field - his experimental works are now archived in the San Francisco Museum of Modern Art, Denver Art Museum and London's Victoria and Albert Museum. He was chosen as London Design Museum's Designer of the Year in 2004 and since then selected for The Observer's '80 people who will define the next 10 years', Design Week's Hottest 50 Designers and invited to Buckingham Palace to honour the contribution of design to the British economy and culture. He is featured in Debrett’s People of Today and an honorary member of The International Academy of Digital Arts and Sciences (IADAS).
    (4) In a public role Daniel is a regular speaker, including giving a series of lectures at The Royal Society for the Arts on topics including: The use of design skills to empower the disabled; The role of mathematics & programming in design, art & education and Generative design, fashion and branding. In 2008 Daniel joined with his father – the artist Paul Brown – and established Brown & Son to promote their work in the crossover between art, science & technology since 1968.
    (5) Currently, Daniel is an on-going consultant advisor to several organisations and works on independent commissions and niche projects though his company Play-Create Ltd.


    Daniel Brown / Play-Create Ltd
    Apartment 14,
    11 Dallington Street
    EC1V 0BG

    Phone UK 020 7490 1608
    Phone Intl +44 20 7490 1608

    Photographs: Special thanks to Marius Watz, Tom Bland, Chris Potts, Ugutz Falzes, Matt Flynn, Dawn Danby.
    Lexus / Amaze: Real-time WebGL Research

    2017 -

    As part of my consultancy with Amaze, we were tasked with researching the current and near-future possibilities of real-time WebGL technology, including the creation of working demos.

    Image: Real-time car simulation running in the web browser.

    OpenGL / WebGL, Real-time, Interactive

    Open Data Institute / Digital Catapult


    Commissioned by Hannah Redler for the exhibition 'Hybrid Landscapes' at the Digital Catapult Centre in London, this piece mixes a delicate floral aesthetic with an unashamedly harsh, glitch, look hinting at its digital, artificial nature.

    This work can actually be seen from the piazza of The British Library, running on a large videowall on the top floors of the office block adjacent on Euston Road.

    Generative, Flower, Real-time

    Neuromancer: The Sprawl


    I have long been an admirer of the cyberpunk author William Gibson and his books have been a major influence. When he contacted me to ask if I would be interested in creating cover artworks for the republication of his classic early work I was utterly astonished.

    Working with William was a pleasure - I was especially taken aback when he told me that my images of The Sprawl were the closest he'd seen to his original vision.

    Book graphic design / typography by Sinem Erkas

    On Amazon:
    Neuromancer, Mona Lisa Overdrive, Count Zero, Burning Chrome

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    Generative, Fractal, Print, Architecture

    Brown & Son.

    The Art That Makes Itself

    Beginning in 2015 at Watermans gallery in London, Brown & Son are touring our show 'The Art That Makes Itself' at selected venues.

    After a successful show at Liverpool's FACT centre this April, we will be announcing an exciting new project in Summer 2016.
    Travelling by Numbers

    2014 - ongoing

    Inspired by the commission for the Four Seasons Dubai, personal research into the parallels between Arab architecture and Mathematical geometry.

    A virtual world created using advanced mathematics and computing, images are presented as 'postcards' of an imaginary universe and its culture.

    “Brown makes his images using generative design software he wrote himself. It creates enormous, complex 3-D patterns that he searches until finding something interesting. The process makes him equal parts magician, explorer, and artist.”

    Jenna Garrett, Wired

    Generative, Fractal, Print

    Amaze Visual Identity

    With Amaze, 2015 - 16

    Working with the team at Amaze, I helped build their vision of a truly living, ever-changing company brand fed by data from sensors in their offices and online feeds.

    The concept is extended throughout their corporate identity - for example no two business cards are the same - even for the same person.

    Computer Arts magazine listed the identity second in their 'Biggest logo designs of 2015'.

    Data Visualisation, WebGL, Social, Branding


    Four Seasons Hotel, Dubai.


    Creation of a unique flower species based on Arabic geometric principles, and set of large prints for hotel interior.

    The images can be seen in the upper corridors.

    Jumeirah Beach Road, Dubai

    "In a similar vein, Daniel Brown's work is visually powerful and evocative. The generative framework is felt in the recursive fractal symmetries and the architectonic complexity of the image, but it is the sheer power of the art that captivates the viewer not necessarily its mode of production. With Brown's work, the familiar and foreign are also constantly oscillating in the mind of the viewer. While the 'how' will eventually arise, it's only after the viewer has been drawn deeply into the artist's aesthetic."

    Grant Taylor
    Secret Garden

    Various 2008 - 2015

    Originally created in 2008, I recently updated this project using the latest 3D technology, allowing the piece to truly come alive for Denver Art Museum.

    Flowers come to life and bloom as people move in front of the camera.

    Camera, Interactive, Flowers, Mirror, Installation

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    On Growth And Form series.

    1999 -

    Drawing on the 19th century tradition of cultivating and collecting personal and unique species of flowering plants, and with a nod to the futuristic notion of genetic engineering and artificial life, my custom flowers are available by commission.

    Unique flowers can be output to different media, from large format print, animated time-lapse projection and flatscreen, fabrics, cards and wallpaper.

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    'On Growth and Form' is titled in homage to the book of the same name written by D'arcy Thompson in 1917. In it, the scientist uses mathematics to investigate the shape of plants and animals and the relationships between different species.

    "The harmony of the world is made manifest in Form and Number and the heart and soul and all the poetry of Natural Philosophy are embodied in the concept of mathematical beauty. "

    Sir D'Arcy Wentworth Thompson.

    Lane Crawford

    For Nick Knight 2013

    HTML5 interactive game for Mobile, Tablet and PC

    As part of Nick Knight's animated 3D advertising campaign for Chinese Department Store Lane Crawford, we created an interactive game on SHOWstudio allowing users to create their own version of the adverts.

    HTML5, Tablet, Mobile, PC, Web

    Amaze One

    For Amaze 2012

    Prototype social media data visualiser

    As part of the Amaze One project, prototype designs for interactive data visualisation tools for social monitoring.

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    D'Arcy Thompson Zoology Museum


    Commissioned by the University of Dundee Museum Services for the D'Arcy Thompson Zoology Museum with grant funding from the Art Fund, flowers that use shapes and textures taken from and inspired by exhibits in the museum.

    This is the first project to use my new real-time 3D (OpenGL/DirectX) flowers engine, code named Darwin.

    Realtime GPU 3D, Generative

    Le Printemps Department Store

    For Nick Knight 2012

    For Paris couture fashion week, Nick Knight was asked to design the shop window displays for the famous Paris store.

    He asked me to design six camera-input videowall interactives that allowed passersby to photo-montage images (submitted by members of the public on simply by moving their body.

    Photography: Copyright Francis Peyrat, courtesy of Le Printemps

    LED-Wall, Motion-input, Crowd-sourcing, Interactive, 3D-printing


    For Selfridges & Co, 2012

    Kyrie Irving Cleveland Cavaliers #2 Black City Lights Swingman Fashion Jersey City Lights Swingman Jersey 54073 f7669fb Multiscreen artwork commissioned by Ross Phillips for Selfridges Department Store, London.

    Mathematically generated, never repeating fractal textile fabric adorns invisible shapes and spaces.

    "Inspired by the heritage of the embroidery technique of appliqué, Brown’s work dynamically creates a mathematical geometric patchwork of textiles that are applied to billowing virtual fabric."

    Real-time, OpenGL, Fractal, Generative, Videowall

    Lady Gaga, Monster's Ball

    For Nick Knight 2011

    Originally programmed in OpenGL / Obj-C, the 3D scan based interactive particle system was to be used as the main menu for an iPad project.

    "I think now there's definitely a new medium, and it's not just coming from photographers, it's coming from musicians, it's coming from film-makers, from animators, people like Danny Brown who are writing programs"

    Nick Knight

    Particle system, 3D, OpenGL, iPad

    Mulberry 'Love Blossoms'.


    For Valentines 2011, Mulberry commissioned a selection of virtual generative flowers based on the fabric prints of the current fashion season, that users could send to their loved ones. Each flower sent was unique, and could be uploaded to Facebook and announced on Twitter.

    Web, Social Media, Facebook / Twitter, Generative, Interactive, Fashion

    Decode. Victoria & Albert Museum.

    2009 - 10

    For the entrance-way to their first show of digital art, Decode, the V&A commissioned a three-story high generative flower work that was displayed in the main atrium. The flowers utilised textures generated by applying geometric rules to images from the V&A collection.

    Realtime 3D, Projection, Generative

    SHOWstudio, Naomi Campbell: Statuesque.

    2009 - Installation and Website.

    As part of the SHOWstudio: fashion revolution exhibition at Somerset house, Nick Knight designed a 22 foot high statue, constructed using a 3-D digital scan of Naomi Campbell.

    Nick then asked me to write software to allow visitors to both the exhibition and the SHOWstudio website to be able to draw in real-time directly onto the statue using projection-mapped light.

    Projection-Mapping, 3D-printing, Installation, Web, Telepresence, Fashion, Crowd-sourcing

    Tropic of Sunderland.


    Large Format Permanent Projection.

    A twist on my usual flowers work, this piece creates a never-repeating generative coral-like underwater world on the side of the Sunderland Aquatic Centre.

    Projection, Installation, Generative

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    SHOWstudio, Dress Me Up.

    2005 / 2009

    Website and shown as installation at Fashion Revolution, Somerset House, UK, 2009.

    A photoshoot filmed in 360 degrees, for SHOWstudio I produced an interactive experience allowing the user to apply and remove clothing in 3D simply by 'painting' them on and off.

    Fashion, Interactive, Web, Installation

    SHOWstudio, Synaesthesia.


    Website and shown as installation at The Death of Taste festival, Holland, and Fashion Revolution, Somerset House, UK.

    A collaboration between Nick Knight (photography), Nick Ryan (audio), and myself (interactive/programming), this project is an interactive work aimed at investigating the phenomenon of synaesthesia - a condition where two or more senses become mixed. Originally an online experience, it has also been show in installation format at several galleries / exhibition spaces.

    Interactive, Web, Installation, Audio, Fashion

    Park Hotel, Delhi.

    2004 - Large format Projection.

    Commissioned by Conran And Partners Architects.

    A never-repeating generative waterfall forms around customers on the far wall of the aqua-themed lobby cafe.

    Installation, Generative, Reactive, Projection

    W Hotels / ING, Copthall Ave.

    2006 - Video Wall Installation.

    Commissioned by Conran And Partners Architects.

    Generative patterns produced on a multi-screen asymmetrical video wall.

    Installation, Videowall, Generative

    Software As Furniture.
    British Council.


    Touring Installation.

    Inspired by the idea of painting an entire living-space white and then projecting the colour, texture and designs back on - and with a nod to the future of screens, projectors and digital wallpaper, the installation features a projection-mapped table and bed with gently animated customisable surfaces.

    Projection-Mapping, Installation, Generative

    Ten Years of Dazed&Confused

    Creative Software for Nick Knight

    In order to rapidly-produce a 32 page fashion shoot, I created custom software allowing Nick to photomontage 10 years of Dazed&Confused imagery in real-time.

    We then posted the software on SHOWstudio allowing the public to create their own mixes.

    Image copyright Nick Knight

    Vodafone Cube

    2003 - IDEO.

    For Vodafone's Lisbon Headquarters IDEO constructed this large LED video - cube. I was commissioned to create a simple video game that could be played by passers-by using their own mobile phone keypad as a joystick.

    LED-wall, Gaming, Mobile, Interactive, Telepresence, Installation



    Interactive installation using Video input.

    Inspired by the research methodology of Nobel Prize winning scientist John Sulston, this interactive booth demonstrates cell-reproduction and development overlayed on the actual user.

    Video-Input, Information Visualisation, Interactive, Installation



    A Flowers Construction Kit. Commissioned by MagneticNorth for the BBC Climate Change website, the tool allowed their designers to quickly create unique generative flowers representing environmental factors to be offered as a reward to users who agreed to undertake environmental activities.

    Information Visualisation, Generative, Interactive, Web

    Private Residence


    Three-story large-format projection.

    Generative flowers creep up the three story living space of this private residence originally designed by Anish Kapoor.

    2005 - onedotzero / ICA

    Curation of exhibition of cutting edge digital art for onedotzero, shown at the ICA.

    Artists included: James Tindall, Casey Reas, Ben Fry, Marius Watz, Golan Levin, Paul Brown, James Paterson, Ed Burton, Zachary Lieberman, Daniel Brown.

    2001 - Present

    Online interactive public work.

    Play - Create is a site where I post projects and work-in-progress that can be played and interacted with by the public.


    "Daniel Brown has been at the forefront of the multimedia scene seemingly since time immemorial. His commercial work at Nick Knight's ongoing fashion experiment and his new space, abound with intelligent use of technology and neatly demonstrate his concern for creating immersive, genuinely intriguing and entertaining experiences (still too often a rarity in new media design)"

    3D-Mixer. 1997

    Interactive audio mixer

    One of my first commercial projects, the 3D mixer allows the user to apply sounds to icons in 3D space. We produced several versions at Amaze, including three award-winning mixes for MTV's first European site.
    Audio Aestivation

    Data Visualisation, 2006

    These patterns are created by displaying audio frequency spectrum data in polar co-ordinates. Tracks, clockwise from top left: Aphex Twin, Boards of Canada, Radiohead, Boards of Canada.

    Data Visualisation

    TheThirdPlace - Sony PlayStation


    Configurable interactive music visualiser created for launch of PlayStation II. Also used for live events at the time.

    Interactive, Projection, Web App

    Victoria & Albert Museum

    150th Anniversary - Birthday card design

    For the V&A's 150th celebration, the museum commissioned 150 birthday cards by leading designers. And me.

    A break from my usual generative digital work, I chose to give my origami / card folding skills a dust-off.
    The Last Days of Digital

    Brown & Son, 2016

    Retro-inspired designs for set of cushions for our own ongoing Brown & Son exhibition use.

    Fabric print

    Public Engagements

    1998 -

    Over the years I'm honoured to have been involved in many public events, conferences and festivals.

    Photographs include: London Design Museum's Designer of the Year Award, Meeting The Queen (photo shows my friend Simon Waterfall and his wonderful jacket - they didn't photograph me!), A visit to Downing Street, Speaking at onedotzero, Nick Roope at the Private View of Brown & Son's Art That Makes Itself, Workshops at The Royal Society, Web Wizards, NESTA challenge workshops. And for some reason there's a picture of me in the National Portrait Gallery Archive.

    "Design is an area where, if you look at the scale of international competitiveness, we're right at the top in every sector. With someone like Danny [Brown], he is internationally acclaimed. Even if people don't know his name, his pioneering work influences the images they see on their computer screens every day."

    Alice Rawsthorn, London Design Museum
    " Meanwhile, digital artist Daniel Brown's 'Software As Furniture' uses projectors and plasma screens to investigate the use of PC technology as wallpaper. His Flowers series 'On Growth and Form' - regenerative floral imagery merging maths and design - will set the benchmark for how the walls of our homes could be forever changing as technology allows all surfaces to have a visual function. "

    Tom Greatrex, The Independent, '50 great ideas for the 21st century'